Long-form pieces on the work — lead recovery, AI classification, edge cases at viral scale, and the unglamorous engineering behind real-time comment moderation in 47 languages. New posts ~weekly.
30% of comments under paid Meta Ads are price questions. Most never get answered. Here's the step-by-step process to fix that — manually first, then automated.
Read full post →Każdy 3. komentarz pod Twoją płatną reklamą Meta to pytanie o cenę. Większość nigdy nie dostaje odpowiedzi. Pokażę krok po kroku jak to naprawić.
Read full post →Keyword block lists catch the obvious slurs but miss intent. AI classifies for intent and language and emoji. Here's the technical comparison.
Read full post →A real customer journey: how a comment 'ile za botox?' on Tuesday at 14:32 turned into a 1 800 PLN consultation booked on Thursday morning.
Read full post →When a customer's reel hits 2M views overnight, the comment volume can break naive moderation tools. Here's the engineering we did to handle it.
Read full post →We deliberately ship 8 industry presets instead of a flexible rule builder. Here's why constrained tooling beats infinite flexibility for SMB onboarding.
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