The customer
NovaStyle is a 2-chair beauty salon in central Warsaw run by Anna Kowalczyk. She spends 4 000 PLN/month on Facebook + Instagram ads promoting Friday/Saturday treatment availability. Before Mochu, the salon employed a part-time receptionist who handled comments and DMs in batches — typically 3-4 hours after they came in.
The problem
Every Friday afternoon the Facebook ad for the weekend would generate 20-40 comments. Most were '?', 'cena?', 'wolne na sobotę 14:00?' — direct purchase questions. Anna and her receptionist were busy doing treatments. By the time the receptionist got to the comments at 8pm, half the askers had already booked at the salon two streets down.
What changed with Mochu
Anna enabled Mochu Pro on Monday afternoon. Picked the 'Beauty salon' industry preset. Toggled on auto-DM for price questions and auto-hide for hate. Total setup: 90 seconds (including the OAuth dialog). The Mochu bot started processing the existing comment backlog within 5 minutes.
The result
First recovered lead came in 47 minutes after activation: a customer who had asked about coloration on Wednesday and not gotten a reply by Friday. The bot DM'd her with the price list + free slots; she booked Saturday 14:00. Over the next 6 weeks Mochu averaged 67 recovered leads per month, with an end-to-end response time of 2 seconds vs the previous 4-hour median. Anna's part-time receptionist was redirected to in-person customer experience instead of social-media triage.
„Po zapięciu Mochu bot odpowiada w 2 sekundy. Pierwsza klientka, która do nas wróciła dzięki Mochu, miała w komentarzu pod reklamą napisane „cena?" trzy dni wcześniej. Zignorowanie tych trzech dni kosztowałoby nas 350 PLN przychodu, a tak — wróciła i została stałą klientką."
Questions we got from prospects after publishing this
What plan did NovaStyle use?
Pro plan at 199 PLN/month. Starter would have worked too but Pro includes the weekly ROI email which Anna found valuable for tracking lead-recovery velocity.
How long until break-even?
Mochu broke even on day 4 (one extra booking covered the monthly fee). Net positive ROI was 27× after 6 weeks.
Could a salon owner replicate this?
Yes — beauty/wellness is one of Mochu's strongest verticals. The industry preset already includes the right tone (friendly + emoji + price-question DM template). Activation takes 2 minutes.
Could this be your store too?
Mochu Pro is 199 PLN/month. 14-day free trial. Try Mochu on your account →