The customer
Karolina runs a 4-person online shoe boutique. Her Meta Ads budget is 300 PLN/day primarily promoting weekly drops. Before Mochu, her marketing assistant spent 3 hours/day moderating comments under ads — answering size questions, hiding spam, blocking competitor links.
The problem
Size availability is the #1 conversion blocker for shoes. 'Macie w 38?', 'jest jeszcze 41?', 'wysyłka do Niemiec?' — hundreds of comments per week, each needing a fast answer. Karolina's assistant burned through 15 hours/week on this alone — time she should have spent on product photography.
What changed with Mochu
Enabled Mochu Pro. Connected stock API webhook so the bot can answer 'macie w 38?' with real-time stock data. The bot quotes shipping cost per country from a Mochu-stored table. Auto-DMs anyone asking 'ile?' with the product page link + shipping calculator.
The result
Comment-handling time dropped from 15 hours/week to under 4. The assistant now spends 11 reclaimed hours on photography + email marketing. Weekly recovered leads averaged 73 — i.e., customers who would have abandoned without a fast answer.
„Z 3 godzin dziennie zeszłam na 15 minut — tylko żeby zatwierdzić to, co bot oznaczył jako wątpliwe. Resztę dnia robię fotografie zamiast siedzieć na Facebooku."
Questions we got from prospects after publishing this
How did the stock-check integration work?
Mochu's webhook endpoint accepts inventory data — Karolina's IT pushed her Shopify stock every 10 minutes. The bot's reply template includes a placeholder '{stock_for_size}' that fills in live. Standard tier; no custom dev.
Could this be your store too?
Mochu Pro is 199 PLN/month. 14-day free trial. Try Mochu on your account →